Sep 7, 2009

0 F.A.D.E.D. Spotlight: Riddim Driven Clothing

If you’ve been following F.A.D.E.D. since we’ve started (like y’all should’ve been), then you are familiar with our views on upcoming clothing lines and their original intent. I mean, it’s easy to design clothes and sell for a quick little profit, but not many people are ethic with it. What I mean is that the true and successful clothing lines come with a standard and a belief behind their creations.
That is basically is what F.A.D.E.D. is about, when it comes to lifestyle. We don’t require the frame of mind that says you gotta have this and that to be labeled as ‘fresh’, or F.A.D.E.D. Y’all knew that though…
This week we decided to spotlight the Riddim Driven clothing line based off of the island and reggae culture.
What makes this line appealing is the fact that their clothes reflect their Ska lifestyle without being biased towards the primary colors of their culture (green, red, gold) and they create a comfortable feel with the basic, yet inspiring styles.
Like any other line, they’re wardrobe consists of jeans, hoodies, tees, long sleeves, and even hats. For the upcoming fall season, RD promised to focus on two genres of clothing that reflected the heritage of the island. One is the progressive street-wear look that reflects the Ska sounds and culture. The other is a style that showcases the culture of the rebellious youth. For this specific look, they are found more in the jackets and long sleeved looks.
Take a peep at their closet, and let us know what you like about it.









For more information on the Riddim Driven clothing line, you can check out their website @ http://www.riddimdrivenclothing.com/.

Til then, Stay F.A.D.E.D.
Bp


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