Whats good cyberspace?
Instead of drowning you guys with new music videos and mixtapes like we've been doing all week, we decided to bring you something different tonite.
I recently ran across a team of activists who call themselves WeSC, which stands for WeAretheSuperlativeConspiracy. I was looking at their collection of clothes and I was feeling what they were dropping on me. But their business has a whole different aspect to it than what people generally see.
They were a group of skateboarders and snowboarders who originally started up WeSC in January of 2009. They consider themselves a company within the skateboarding industry, clothing with roots in a subculture that sets its own rules and follows its own trends.
Theie idea was to create a street fashion brand, a brand that represented street fashion – not streetwear. According to their website, they felt that the purpose contained more than just t-shirts and jeans, a broader selection for men and women. None of what they wanted to achieve was to be found in the distribution network that they related to.
Today WeSC is available in more than 20 countries around the world. WeSC is addressing people with awareness, regardless of race, religion or financial background.
As deep as their philosophy is and the great magnitude of their work, they still are doing the business thing with the clothing line that they run. Here's a look at some of their styles...
For more information on WeSC, goto WeSC.com
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